So the collective is launched with 'Magnolia' on a breakfast cup and a cappuccino cup. 

Other designs have been produced and are currently waiting to get their photos done! 

This collective is a category that allows me to place new designs into the shop without developing them as a complete range.  It is a space where I can explore a desire or whim for a new design or decorative experiment and hopefully receive feedback on this.

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It's been a while since the last blog entry I notice, where did that time go?

Here at Joanna London like everyone else we are feeling the fingers of winter closing in what with the clock change, darkening afternoons and mornings. I look forward to bracing walks and cosy armchairs by the fire !

I am also excited about the approach of christmas and the pre christmas season, usually a busy time for us, what will be the design that people choose this christmas for their gifts I wonder ?